first is cognitive involvement

aaa replica designer handbags Consumer behaviour behind purchasing decisions

Do you know why you buy certain goods, for example luxurious bags? Let's say you would like to buy a Louis Vuitton bag. Do you recognize all the reasons effected your purchase? Do you even want to know all the reasons behind your decision?

Is your wallet thick enough to fulfill your hedonic needs?

When a consumer is purchasing Louis Vuitton purse, the need behind the decision may be high quality designer replica handbags wholesale both needs; hedonic and utilitarian. It's utilitarian need because the replica louis vuitton handbags consumer needs a bag. The need becomes hedonic when one chooses to buy luxurious and expensive bag.

From a psychological perspective need can be hedonic or utilitarian. Hedonic needs are Perfect Quality Louis Vuitton Replica subjective and experimental. Consumer can also be motivated to to purchase a certain product because it provides both types of benefits. Functionality can bring great pleasure to consumer. Pleasure is highly valued in modern world. Utilitarian needs implies that consumer will focus on the objective, tangible attributes of products.

Here is a good blog article on "What is a "Consumer Need"?" written by Bob Clark. He has over 20 years of experience in marketing.

The fact is, that we do everything for a reason whether we can explain what we want or not. Motivation is the state of tension that influences on our Discount Replica Louis Vuitton Bags acts.

Motivational conflicts can be found in cases where someone has two similar or different motivations for the same need. There are two variables, which are approach and avoidance. Approach, the positive motivation that drives towards and avoidance, the negative motivation that drives away from some object or condition. With these aaa replica designer handbags two variables there can be found three possible situations, which are approach 1:1 replica handbags approach, approach avoidance and avoidance avoidance.

In the first situation, customer has two gorgeous Louis Vuitton purses and is not able to make a sale decision between them. In the next situation customer admires and desires the bag but the price is too expensive. In the last situation customer considers the price to be over the budget and that the purse doesn't fulfill all the personal criteria.

Companies such as Louis Vuitton do not sell only the product. Instead they sell motive satisfaction or problem solutions. In their case the actual handbag is only high quality replica handbags china a small part of the ensemble, a part of the whole product concept. Surround the product there can be found for instance rational, emotional, latent and manifest motives. Here are few examples of how these motives can be arised.

In rational motives goals are chosen according to objective replica louis vuitton bags criteria for instance the price or quality of the handbag such as Louis Vuitton has premium priced, handmade, waterproof and fireproof high class handbags. In emotional motives goals are chosen according to personal or subjective criteria where customer has a desire for social status. The Louis Vuitton brand is one of the reasons why customer buys their handbag.

Manifest motives are those, which the customer is aware of and willing to express. Latent motives are those, which the customer is unaware of and unwilling to recognize. These motives are harder to identify and they need projective techniques to pop up.

Involvement is Fake Louis Vuitton Replica Bags the level of personal relevance that a consumer sees in a product. Involvement can be viewed as the motivation to process information, so if consumer don't have interest or motivation towards the product, it is going to be invisible for consumer.

Here is presented four important types of involvement. First is cognitive involvement. It is the rational way of thinking towards the product, for example consumer could buy Louis Vuitton because the quality is very good and it never go out of fashion. Also the good quality can reduce replica louis vuitton the avoidance towards high price. Louis Vuitton has its own free repair service so consumer can send their purses to repair incase the purses might get broken. This way Louis Vuitton keeps their customers happy and increases the involvement.

Second is situational or social involvement. It is a short term involvement, for example if everybody else has Louis Vuitton purse, consumer can feel that he/she needs the product to blend in. They could buy the bag even if they have low personal relevance towards the brand.

Then there is long term, or in other words, ego involvement. It is long lasting and consumer has very high personal relevance towards the product. In this case, the brand can become part of consumers self concept.

Last, there is affective involvement. It is emotional involvement where consumer feels that he/she needs to be like someone. With high emotional level, consumers makes themselves to believe that they need the product. Companies, such as Louis Vuitton often fake designer bags uses celebrities to advertise their products because they know that consumers have this kind of affective involvement.

When a person is about to buy something, need is the one that creates a state of tension, in other words motivation. It drives consumer for its actions hence, we do everything for a reason whether we can explain what we want or not. That's why it is highly important for companies to understand why consumers act i certain way.